A Decision Support System for Evaluating Next-Generation Mobile Services
The mobile services market is in a critical phase. After increased investment in the third generation mobile telecommunication network the market players must now identify, develop, and position innovative, revenue-producing mobile services before their competitors reach the market. For this they need an efficient and reliable evaluation process for determining the optimal time, manner, and placement of services in the market. We introduce a model that facilitates the analysis of mobile services before and during the service development process as well as after service deployment. The results of this analysis are used to formulate a set of actions necessary to establish the service. The primary benefit of using such a model is that it compels decision makers to consider all aspects of a new service and to identify problems before the company has committed significant resources to the services development. Our system also shows the user variables and risks associated with a mobile service and offers detailed recommendations for improving the chances of a services success. The theoretical model described in this paper has been implemented and used to evaluate the potential market success of a leisure planning service for the city of Berlin.