@inproceedings{Meder:2017:DGD:3131085.3131116,
 author = {Meder, Michael and Rapp, Amon and Plumbaum, Till and Hopfgartner, Frank},
 title = {Data-driven Gamification Design},
 booktitle = {Proceedings of the 21st International Academic Mindtrek Conference},
 series = {AcademicMindtrek '17},
 year = {2017},
 isbn = {978-1-4503-5426-4},
 location = {Tampere, Finland},
 pages = {255--258},
 numpages = {4},
 url = {http://doi.acm.org/10.1145/3131085.3131116},
 doi = {10.1145/3131085.3131116},
 acmid = {3131116},
 publisher = {ACM},
 address = {New York, NY, USA},
 keywords = {artificial intelligence, gamification, machine learning, user interaction data},
}